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Pitch Deck 2026

Pho Vietnam × Toronto Restaurant Growth

3 Locations. 800+ Reviews. Zero Online Presence.

See what we found →
The Problem

You're Leaving Money
on the Table

We audited phovietnam.ca. Here's what we found.

⚠

Generic WordPress Template

Your website is a basic template with minimal content. It doesn't represent the food, the family story, or the 800+ reviews your customers have left. A visitor can't tell Pho Vietnam apart from any other pho shop based on the site alone.

🍴

3 Locations, No Unified Brand

You have three locations across Scarborough and North York, but online each one looks like a different restaurant. There's no cohesive brand identity tying them together. Customers don't know it's the same Pho Vietnam.

📷

Zero Social Media

No Instagram. No TikTok. No Facebook. Food bloggers are posting about you on their own channels, creating free marketing — but you have no owned account to capture or amplify that attention.

Every day these issues stay unfixed, potential customers are finding your competitors instead of you.

The Cost of Waiting

Every Month You Wait,
This Is What It Costs

These are real searches from real people in Scarborough — finding your competitors instead of you.

14,800
Monthly searches for "pho near me" in the GTA — and you're not showing up
6,600
Monthly searches for "Vietnamese restaurant near me" — going to competitors with better websites
25-30%
Commission on every SkipTheDishes and Uber Eats order — money a proper website could recapture

That's thousands of dollars every month in delivery commissions alone — before counting the walk-in customers who searched Google and found someone else.

What We See

The Foundation Is Already There

You've built a 3-location business with 800+ reviews. The digital side just needs to catch up.

01

"pho scarborough" — Huge Volume, Poor Competition

Thousands of people search for pho in Scarborough every month. Most Vietnamese restaurants ranking have weak websites. You already have the reviews and locations to dominate.

02

"vietnamese restaurant near me" — Uncontested Territory

6,600+ monthly searches. The top results are restaurants with basic online ordering and no real brand. A proper website puts you at the front of the line.

03

"best pho toronto" — City-Wide Search Volume

People searching city-wide for pho are high-intent customers willing to travel. With 3 locations, you cover more of the GTA than almost any competitor.

04

Food Bloggers Are Already Marketing You — For Free

Bloggers are tagging your location on Instagram and TikTok. But without owned social accounts, that attention evaporates. Capture it and you have an instant audience.

05

Delivery Commission Recapture

At 25-30% per order on SkipTheDishes and Uber Eats, a website with integrated ordering and a loyalty program could save thousands per month across 3 locations.

Hidden Advantage

3 Locations Is an Asset. Online, You're Invisible.

You have three locations across Scarborough and North York. That's a massive competitive advantage — if customers can find all three. Right now, each location looks like a different restaurant online. There's no unified brand, no location pages, and no way for Google to connect them.
✓
Kennedy Rd Location
819 reviews — your strongest location
✓
Midland Ave Location
Separate GBP, no brand connection
✓
Lawrence Ave Location
Separate GBP, no brand connection
✗
Instagram
No owned account
✗
Facebook
No dedicated page
✗
TikTok
Not found
✗
Location Pages on Website
No individual location pages
✗
Unified Brand Online
Each location looks independent
Food bloggers are posting about you on Instagram and TikTok — but there's no owned channel to capture that attention.
Multi-location Vietnamese restaurants in Scarborough are rare. Most competitors have one location with a basic site. You have three — and the first pho brand to build proper digital infrastructure across all locations wins the entire neighbourhood.

We build one unified brand with dedicated location pages, consistent GBP optimization, and social accounts that tie everything together.

The Competition

Where You Stand vs. The Market

Category Pho Vietnam Pho Tien Thanh Golden Turtle Pho Hung
Google Reviews 819+ ✅ 2,400+ 1,800+ 3,100+
Website Quality Basic Template ❌ Custom ✅ Basic ❌ Custom ✅
Social Media None ❌ Active IG ✅ Minimal ❌ Active IG ✅
Locations 3 ✅ 1 1 2
Online Ordering QuickPOS only Integrated ✅ Third-party only ❌ Integrated ✅

You have more locations than any competitor on this list. But Pho Tien Thanh and Pho Hung have custom websites, active social media, and integrated ordering. You have a WordPress template and no social accounts. The business is stronger. The digital presence isn't.

See the Difference

Your Kennedy Rd Location — Reimagined

Before — Current Site
  • Generic WordPress template
  • No individual location pages
  • No brand story or team photos
  • Basic QuickPOS ordering only
  • No social media presence
After — Toronto Restaurant Growth Rebuild
  • Dedicated page for each of 3 locations
  • Family story, team photos, 800+ reviews showcased
  • Visual menu with photos and Menu schema
  • Integrated online ordering (cut delivery commissions)
  • LocalBusiness schema for all 3 locations
  • Social media accounts launched and connected
We already built it. → View the live mockup
Case Study

What Happens When Toronto Restaurant Growth Takes Over

Crab Boil — 100% Halal Cajun Seafood | GTA + Ottawa

When Jayden started managing Crab Boil’s social media in April 2025, they had one location in Mississauga. Seven months later — 60–90 minute wait times on weekends and a second location opening.

+3,732%
TikTok Growth
2,589 → 113,259
+550%
Instagram Growth
13,741 → 90,664
163M
Total Impressions
7 months
$0
Ad Spend
All organic
$780K–$960K
Equivalent Ad Value
Per month
99.7%
Non-Follower Reach
New eyeballs
1 → 3
Locations
Mississauga, North York, Ottawa
60–90 min
Weekend Wait Times
Every weekend
Proof of Real Demand

Weekend lineup footage from Crab Boil. Same playbook. Same team. This is what our growth system delivers.

Top Posts by Engagement

“we’ll have them folded” — Sep 19, 2025 1.93M eng 227K shares
Oct 2, 2025 post 1.13M eng 98K shares
Mississauga location launch — Nov 17, 2025 931K eng 144K shares

Lifetime Views — Viral Content

Top IG Reel - 65.2M views Top IG Reel → 65.2M views
Top TikTok - 53.7M views Top TikTok → 53.7M views

Same playbook. Same team. Your turn.

The Package

Social Media

Led by Jayden Aj — content creation, community management, and platform growth across 8 channels

✓

Content Strategy & Calendar

Monthly editorial calendar aligned with specials, seasonal dishes, and location promotions

✓

Professional Content Creation

Reels, TikToks, Stories — scroll-stopping food content shot and edited in-house

✓

Community Management

Daily engagement, comment responses, DM management — your audience feels heard

✓

Influencer Coordination

Source, negotiate, and manage influencer partnerships for maximum reach

✓

8-Channel Platform Growth

Instagram, TikTok, Facebook, YouTube, LinkedIn, Pinterest, Google Business & cross-posting optimization

✓

Monthly Analytics & Reporting

Transparent performance reports — reach, engagement, follower growth, top content

$4,000 /month
Full-service social media management across all platforms
Same system that grew Crab Boil from 2,589 to 113K followers
Month 1 — Free Trial
No cost, no contract. Results speak first.
☷
The Package

Digital Presence

Led by Michael Sifontes — strategy, development, and SEO via Toronto Restaurant Growth

✓

WordPress → Modern Rebuild

Replace the generic template with a fast, branded site — sub-0.5s load times, perfect Lighthouse scores, mobile-first

✓

SEO Foundation & 12+ Schema Types

Restaurant, LocalBusiness, Menu, FAQ schema — plus meta tags, OG tags, XML sitemap

✓

3 Dedicated Location Pages

Kennedy Rd, Midland Ave, Lawrence Ave — each with its own LocalBusiness schema, map, hours, and click-to-call

✓

Local SEO & Citations

20+ citation sources, Vietnamese restaurant directories, GBP optimization, NAP consistency across all 3 locations

✓

Content & Backlink Strategy

Blog engine, menu photography, press outreach, food blogger partnerships to convert free mentions into owned traffic

✓

Performance Dashboard

Keyword rankings, GBP insights, competitor tracking, monthly reports — everything in one place

$1,500 /month
Website rebuild, 3 location pages, SEO, and ongoing maintenance
ROI: A pho combo averages ~$16. At $1,500/month, you need 4 extra orders per day.
The Full Picture

One Team. One Strategy.
Every Platform.

🎥 Social Media

  • Content creation & strategy
  • Community management
  • Influencer partnerships
  • Platform growth
  • Monthly reporting

☷ Digital Presence

  • Full website rebuild
  • SEO & schema foundation
  • 3 dedicated location pages
  • Integrated online ordering
  • Google Business optimization
$5,500 /month
Website + social media management as one retainer
Month 1 social — Free
Trial month included. Pay only the website setup to start.

The Math

Your average combo is ~$15. At $4,997/month, you need to sell 11 extra combos per day per location to break even on the entire package. That's it. Everything after combo #12 is pure profit from a channel you didn't have before.

4
extra orders/day
to break even

Built for 3 locations: Each location gets its own page, GBP optimization, and localized content. You focus on the pho, we handle the rest.

Zero-Risk Trial

We Put Our Money
Where Our Mouth Is

Month 1 is on us. Jayden runs your social media for 30 days at zero cost. At the end, the numbers decide.

30-Day Performance Guarantee
01

+2,000 New Followers

Combined across Instagram + TikTok. Real followers, not bots.

2K+
02

4%+ Engagement Rate

Up from typical 1-2% unmanaged. Proof your audience is paying attention.

4%+
03

20+ Pieces of Content

Professional Reels, TikToks, and Stories — shot, edited, and published.

20+
04

50%+ Social Referral Traffic

Increase in website visits from social channels, measured via Google Analytics.

+50%
05

50+ Promo Redemptions

Trackable promo code generating minimum 50 in-store redemptions across both locations.

50+

If we hit these numbers, you'll want to continue.
If we don't, you decide — no pressure, no contract.

First 30 Days

Quick Wins That Move the Needle

These are the changes we make in the first month — visible, measurable results from day one.

Week 1

Fix the Holy Shakes Schema

Google immediately shows the right brand name in search results.

Week 1

Add OG Tags Across All Pages

Every link shared on social media looks professional instead of broken.

Week 2

Launch Location Pages

Dedicated pages with maps, hours, and local schema — start ranking for “smash burgers near me.”

Week 2 – 3

Social Media Audit & Strategy

Full channel audit, competitive analysis, and content strategy aligned with your goals.

Week 3 – 4

Content Calendar Goes Live

Coordinated posts, Reels, and Stories driving traffic to a website that now converts.

Why Us

Why Toronto Restaurant Growth

🍔

We Get Food Brands

We work with restaurants. We understand the space, the platforms, and the audience.

🎯

Full-Stack Solution

Social + Web + SEO under one roof. No more coordinating between 3 agencies.

📈

Results-First Model

We prove ROI before you pay. Month one is free because we know we'll deliver.

🚀

Built for Scale

Our systems replicate. Every new location gets the full playbook automatically.

“Your food already speaks for itself.
Let us give it a digital megaphone.”

Straight Answers

Questions You're Already Thinking

“We have 3 locations, isn't word of mouth enough?”

Word of mouth got you here. But 14,800 people search “pho near me” every month in the GTA. They're not asking friends — they're asking Google. If your site doesn't show up, those customers walk into whoever does.

“We don't need social media.”

Food bloggers are already posting about you on Instagram and TikTok — for free. But without owned accounts, that attention goes nowhere. One viral pho video could drive thousands of new customers. Right now you have no way to capture that.

“Our WordPress site works fine.”

It works — barely. A generic template with no brand story, no location pages, and no reviews showcase. Compare it to Pho Hung or Pho Tien Thanh — they have custom sites, integrated ordering, and active social accounts. Your 819 reviews deserve better than a template.

Next Steps

Let's Talk

Ready to level up your digital presence?

Social Media
Jayden Aj
Content Strategy & Creation
Digital Strategy & Dev
Michael Sifontes
Toronto Restaurant Growth
Start the Conversation →
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